IdentityAug 2026
Why your logo fails at 16 pixels
Detail is a liability at favicon size. A short guide to drawing marks that survive the smallest surface they'll ever live on.
Read note →Journal
Notes from the drawing desk.
Short pieces on craft, process and the unglamorous decisions that make design work on the shelf and on the screen.
PackagingJul 2026
Designing for the Indian shelf
Fluorescent neighbours, uneven lighting, three languages on one panel. What actually makes a pack get picked up.
Read note →TypographyJun 2026
Devanagari and Latin, set together
Matching x-height, weight and rhythm across scripts without one of them looking like an afterthought.
Read note →SystemsMay 2026
Colour systems that survive handover
Tokens, contrast floors and the one page of rules that stops a palette drifting six months after launch.
Read note →SocialApr 2026
A feed is a grid, not a gallery
How we plan nine-post blocks so the profile reads as a composition and each post still stands alone.
Read note →MotionMar 2026
Motion is part of the logo now
Easing curves and timing belong in the brand guidelines, right beside the colour values.
Read note →Want these in your inbox? Ask to join the studio list →
Put the nazar on your next brief.
Tell us what you're making. We'll come back with a route, a timeline and a fixed price — no pitch deck theatre.